Think about what your business objectives are and how you introduce your company when people ask you about it. Then look at your website and see if it conveys the same message.
Firstly, look at your company image. When you pick up to answer the company phone; is your tone of voice jovial or quite formal? Maybe you are a ‘serious’ company needing to convey authority and trust; “..your money is perfectly safe with us. Currently our investment portfolio…”.
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To set up a task based test, find 1 user (or more) who is new to your site and assign them a task. Observe how they complete that task.
Let the chosen task be related to your most popular product/service. After your introduction and test outline, leave the talking to the candidate. Encourage them to think out loud. If you think of any questions during the test, it is better just to write them down and ask them after the test is completed.
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Particularly useful for those interested in UX: - The UX-wheel model identifies the design process, subjectively considering each associated common deliverable.
To read the model, start from the center of the circle.
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Sometimes new ideas for your website come where you least expect them. A while ago we noticed that one of our websites was suddenly attracting visitors on the keyword ‘vienna brothel’.
Although the site in question was a travel website that did cover Vienna, ‘brothel’ wasn’t a topic we had touched on. What we realised was that the keyword had come from a user comment recommending a bar that was situated in a former brothel.
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We are lucky enough to be meeting with ‘webmasters’ and website owners pretty much on a daily basis and we are surprised to find that most people are not using Google Webmaster Tools (or similar products from Bing and Yahoo for that matter).
They are all FREE services - and the benefits are massive.
In a single swoop you will be able to see the following:
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knowMe is offering affordable and professional websites to help new South African companies get online.
Currently, we are providing two web design packages; one basic (priced @ R1,600) and one CMS (priced @ R4,200) - both including co.za domain and SA hosting for the first year.
Understanding that expertise is a desirable commodity, Siteta, with our skills in usability and conversion, has teamed up with Traffic Fundi on SEO and TheRebellion on marketing to help new South African companies achieve the best results.
Please have a look at: www.knowme.co.za
The increasing focus on web presence means that the competition for customers online is hotting up. So in essence; if your home page is not communicating the benefits of why the users should be there they will go elsewhere.
If the information you are presenting does not answer the users’ questions/concerns they will go elsewhere. If the user gets lost or confused whilst navigating ,they will go elsewhere. You get the picture.
Each user who clicks away from your site is equal to lost potential earnings.
If a user can’t find your products they surely can’t buy them either.
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