Usability DIY Part 3: Keep It Fresh
When was the last time you changed content on your website? There are two very strong arguments as to why you should be changing the content on your website from time to time:
- You will see an increase in pageviews/interaction from your visitors.
- Search engines will rate you higher (changing content is always preferred to stale content).
So what can you do?
The list is only limited by your imagination. Try changing a headline or two. Change images. Rotate the products listed. Include a feed from a blog (preferably yours). Write product features and include (and rotate) testimonials.
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